Whole Foods Gets Crafty with Beer

About 1.2 million people in the U.S. brew their own ales and lagers at home, according to the American Homebrewers Association, Boulder, Colo., a division of the Brewers Association, a craft beer trade group.

Most of these novice brewers purchase the necessary equipment and ingredients at home-brewing supply stores.

But in certain markets, they can head to their favorite food store for all their home-brewing needs. For instance, Whole Food Market’s Coddingtown store in Santa Rosa, Calif., is a fully stocked brewing supply store. Not only does it sell brewing equipment, but also bulk grains, yeast and other ingredients. It also hosts homebrewer how-to classes. Other Whole Foods stores have similar offerings.

The Whole Foods website even includes a video of the founders of the Brooklyn Brew Shop, which markets home-brewing kits…CLICK HERE TO READ THE FULL STORY AND VIEW THE VIDEO AT SUPERMARKETNEWS.COM