a little about us

our story

AND WHAT WE’RE ALL ABOUT

We are Indiana's leading craft beer media, marketing and events company...

Founded in 2014, our digital properties are comprised of the largest, most niche resources for Indiana craft beer news, information, editorials, events and more. In addition to our premier online content and social media platforms, we partner with and host dozens of events across the state of all sizes. From 3,000+ person events to 300 person events, we have the experience, resources, network and tools to plan, market and manage successful, best-in-class events focused on craft beer, spirits, wine, and food.

In 2015, we launched the Tasting Society Marketplace...

The Tasting Society Marketplace is Indiana’s largest craft beer membership and rewards program of its kind with hundreds of participating breweries and partner locations and thousands of current and former members across the entire state. The program is designed to introduce craft beer fans to new breweries and new beer while providing the participating partners with a low cost, highly effective marketing platform that yields an unprecedented ROI.

In 2018, we launched OnTapTickets.com...

On Tap Tickets (www.OnTapTickets.com), is Indiana’s premier online ticketing platform designed exclusively for Indiana craft beer, wine, spirits and food events. Our platform provides everything an event organizer would need to create a free and beautiful ticketing site in minutes. What makes our ticketing solution different than any other solution in the market is the unparalleled (and free) marketing network it offers to any event that uses the platform. Simply put, OnTapTickets.com will help you sell more tickets to your next event at no extra cost.

Our mission is simple and two-fold...

For the craft beer fans and consumers, it’s to educate, inform and entertain through premier media content, marketing and events. For the craft breweries, it’s to tell their story and connect them with their most important audience to create new and repeat customers for their business and their beer.

Photo of Justin Knepp

JUSTIN KNEPP

Founder / Managing Partner

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FAVORITE BEER STYLE: Imperial Stout

A graduate of DePauw University, Justin first fell in love with craft beer in 2009. He’s a former sports junkie and loves nothing more than meeting new people and brainstorming great (and dumb) ideas. When he’s not obsessing over new marketing tools and best practices, he enjoys traveling, spending time with his family, and waiting in long lines for specialty beer releases.

Photo of Steve Williams

STEVE WILLIAMS

Managing Partner

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FAVORITE BEER STYLE: Imperial Stout

When Steve enjoyed his first barrel-aged stout at the age of 18 months, he immediately sprouted a full beard. The last true photo of Steve was actually taken at the age of six. Since then, that photo has been modified and advanced by Barton to represent how Steve might look today. Steve knows two seasons: winter marathon training (fueled by barrel-aged stouts) and summer marathon training (fueled by IPAs).

Headshot in place of a photo of Mark Lasbury

MARK LASBURY

Managing Editor

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FAVORITE BEER STYLE: Grisette

“Higher education” means you know more and more about less and less. At some point in the mid-2000’s,
Mark knew everything about nothing, so he decided to switch to craft beer. Now he pays the bills as an haute couture fashion model and by writing books about Indiana history and popular science…but he most enjoys visiting breweries with his wife (code name Walter) and writing articles to promote craft beer.

SAMANTHA AYRES

Marketing & Events Coordinator

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FAVORITE BEER STYLE: Lager

Samantha can usually be found in the middle of the action, and whether that’s the front row of a concert or cheering in the stands at Mackey Arena (with a People’s Boiler Gold in hand) really just depends on the day. A die hard Boilermaker, she also enjoys reading, traveling, and attempting to visit every new restaurant that opens in Indy.

Photo of Barton Lewis

BARTON LEWIS

Creative Director / Graphic Designer

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FAVORITE BEER STYLE: ESB

Unlike most child stars of the 80’s, Barton didn’t have any problems adjusting to life in the real world. A graduate of the Indianapolis Institue of Art, Barton has spent the last 20 years doing his best to make the world a more beautiful place. An avid beer drinker and Canadian Coin Collector, Barton is pretty much the man. His love for ESBs, scotch ales and rich lagers (combined with maximum creative control to illustrate beer foam designs) makes Barton the perfect fit for the demands of the job.

CAM O’MALIA

Sales Representative

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FAVORITE BEER STYLE: Cream Ale

As a silver-tongued young man, Cam only recently made the transition from Natty Light to exploring and enjoying the darker side of craft beer. You can often find him watching sports of all types, enjoying a cold one (or two), and/or spending Saturdays with the boys. He loves meeting and working with new people…all of which makes him a dangerously talented young salesman.

Photo of Megan Banta

MEGAN BANTA

Digital Marketing Manager

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FAVORITE BEER STYLE: Barrel-Aged Stout

Don’t let her sorority girl status fool you – this chick loves beer. A Franklin College grad, Megan is a former reporter who thanks politics for turning her into a marketing professional and craft beer junkie. There are three easy ways to her heart: bacon, coffee, and a barrel-aged stout.

ELLEN PILCHER

Marketing & Events Coordinator

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FAVORITE BEER STYLE: Saison

Ellen is all about three things in life: family, friends, and fun. Moving to Indianapolis to attend IUPUI, she learned it was time to break out of her comfort zone and explore new things. Her two brothers were the ones that introduced her to craft beer and since then she learned each new beer is an adventure. Laughing (mainly at her own jokes), being a social butterfly, and binge watching Netflix shows are what you’ll find her doing in her spare time and she loves every minute of it.

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WE WANT TO GET TO KNOW YOU

Now that you know a little more about us, we would love to get to know you! There are tons of events taking place across the state where you will find us. Check them out and come join us for a pint or two. We also offer some AMAZING deals and host dozens of exclusive tastings and events for our Tasting Society members. Join today! Are you a brewery? Learn how you can connect with our amazing audience!