The Underground World of Beer Muling

The Underground World of Beer Muling

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By Aaron Goldfarb of First We Feast

If this were a 60 Minutes undercover segment, “Sam’s” face would be blurred, his voice pitched down to a low, warbly frequency. But for print, we’ll just change his name and the organization he’s involved with. You may laugh, or think the security measures unnecessary, but believe me—this is serious business. Sam doesn’t want to lose access to his riches. Nor do I.

Ever wonder why it seems impossible to get your hands on those one-off beers you’ve read about on forums? It’s not because you’re unlucky, or that your local store can’t acquire them. Rather, a highly organized underground collection of beer geeks is controlling the market to intercept all the most coveted limited releases—and leave you with only “shelf turds” (lingo for common beers that sit on store shelves)…  CLICK HERE TO READ THE FULL STORY AT FIRST WE FEAST


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  • Cory
    Posted at 23:38h, 09 December Reply

    Interesting read. What wasn’t thoroughly stressed was the TIME some of these mules put in to acquire these beers. On one hand, for someone who enjoys and loves craft beer, I am envious that I will not get a chance to try some of the rarer beers in my area, but I also have to tip my hat to those people who take the time to track them down and find any means necessary to scoop them up.
    It’s a good thing Osiris and Half Cycle are my jams…:)

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