12 Aug The Flatland and Triton Brewing Team Up, “Brewed On Base” Triton Brand Is Unveiled
Long-time local ad agency and Fort Ben brewer partner during the pandemic to reinvigorate Triton brand.
(Indianapolis, Ind.) The Flatland, an Indianapolis advertising agency and Triton Brewing, one of the original craft brewers in Central Indiana, partnered to refresh the Triton brand in 2020/21. And the pair’s hard work is getting recognized. The brand campaign won big at AAF Indianapolis’ 2021 American Advertising Awards (ADDYs) winning Judge’s Choice, one gold and two silver awards. And the campaign went on to the AAF Regional Competition to win gold honors.
“After 10 years, the Triton brand was more than ready for a refresh. We saw a huge opportunity to create a stronger brand. Many may know Triton’s RailSplitter IPA…but most don’t know that Star19, Hometown Hero or the Barn Phantom Goses are from the same amazing brewery. Our goal was to freshen things and make Triton more prominent and recognizable in the marketplace.”, said Ben Seal, principal at The Flatland.
Head Brewer/Partner, Jon Lang and David Waldman, Co-Founder at Triton, explained, “The Flatland helped us uncover our true brand story and bring it to light. Originally, Triton was named for its superior water quality. What people want in a brand is the same thing they want in a beer: Genuine ingredients. Honesty. Truth. The Flatland established a ‘Brewed on Base’ message that really resonates. We brew on a former military base—in a reclaimed mule barn, of all things. That alone is a cool story. What’s more, the trident (our logo) was carried into battle by the 97th infantry in WWI and WWII. And Triton, himself? His body was half human/half fish. Our beer comes from two worlds, too: a storied history paired with best in modern brewing techniques.”
The new “troops” are now available at retailers and restaurants throughout Indiana. Including the Triton Taproom and Bistro in Fort Benjamin Harrison.
The rebrand included new logo, messaging, packaging, in-store POP, signage, social media, and other marketing assets.
The 2021 ADDYs continued The Flatland’s streak of creating and executing award-winning campaigns. In the last seven years, The Flatland has earned 36 ADDY awards – 29 Golds, six Judge’s Choice, and one Best of Show – more than any agency in the state during that timeframe.
ABOUT THE FLATLAND: Founded in 2004 on the notion that ideas are powerful. The Flatland name is an homage to the blue-collar, big-shouldered, work ethic you’ll find across the heartland. Hands on and deliberate, The Flatland takes pride in building useful things…like award winning campaigns for local, global and national clients, that get brands noticed and gain share of hearts and minds. Learn more about The Flatland at www.theflatland.com. CONTACT INFO: The Flatland, Erin Haskett, firstname.lastname@example.org
ABOUT TRITON BREWING COMPANY: Established in 2011, Triton Brewing is one of the original craft brewers in Central Indiana. Headquartered and brewed at Fort Benjamin Harrison, you’ll also find that the company is focused on doing things the right way and just being an all-around good place to drink, eat and work. Find the brewery online at www.tritonbewing.com or visit the taproom and bistro at 5764 Wheeler Rd, Indianapolis. CONTACT INFO: Triton Brewing, David Waldman, email@example.com