Old Style beer is serving up nostalgia this year. The beer maker, owned by Pabst Brewing Company, is tapping its roots with its first new beer in 15 years, a seasonal take on Old Style, and also reviving fan-favorite packaging from the 1970s.

While the new beer, Old Style Oktoberfest, is a tribute to the company’s German roots, the releases also celebrate the long-standing Midwestern heritage of the brand. Oktoberfest will be produced in the original La Crosse, Wisconsin, brewery and will only be available in Illinois, Wisconsin, Indiana, Minnesota and Ohio.

“I think it’s a great opportunity to demonstrate that we have been brewing these various styles of beer for numerous years and bringing it back,” John Wilhelm, the brand general manager for the Pabst Local Legends Brands, told FORBES. “And meeting a growing consumer demand for new and different styles. It allows us to tell our story of history and heritage.”

The limited edition beers will hit shelves in August and are timed with the company’s sponsorship of Oktoberfest U.S.A., an annual festival held in La Crosse in late September and early October…CLICK HERE TO READ THE FULL STORY AT FORBES.COM