30 Mar Indiana On Tap Unveils New Company Logo and Brand Identity
Indiana On Tap began working with Indianapolis based graphic designer Eylse Meyers earlier this year to help create new graphics that better reflected the company’s focus on craft beer, Indiana and their position as the most read website for craft beer news in the state. Elyse was tasked with helping Indiana On Tap create a new brand identity that was clean, simple, easily recognizable able to clearly convey the site’s focus to its readers.
“Our readers and social media followers expect the highest level of commitment to breaking news, events and Indiana craft beer information,” noted James Roach, Indiana On Tap Co-Owner and Social Media Director. “As we continue to evolve, it was time for our logo to also evolve to reflect that same commitment. Elyse has created new branding for our company that we will be proud to use for many years.”
New branding isn’t all that readers of Indiana On Tap have to look forward to. They will be launching a new, statewide membership enthusiast program in the Spring that will incentivize Indiana craft beer enthusiasts to visit and be introduced to the majority of the state’s breweries, top craft beer bars and other industry-related vendors. They also have plans to introduce a first-of-its-kind monthly tasting event that will bring together their readers along with in-state and out-of-state craft beer traders. The first event is planned for Friday, May 15th.
Finally, beer and cycling enthusiasts can look forward to the 2nd Annual Indianapolis Tour de Biere on Saturday, Jul 11th. The 2nd annual Bloomington Tour de Biere is scheduled for this Saturday but sold out in less than 36 hours.
About Elyse Meyers Design
Facebook: https://www.facebook.com/pages/Elyse-Myers-Design/213560061996317
Twitter: https://twitter.com/emyersdesign
About Indiana On Tap
Founded in late 2013, Indiana On Tap, LLC (www.IndianaOnTap.com) is Indiana’s largest and premier resource for Indiana craft beer news, events and information. Through the publication of breaking news, editorials and brewery profiles, along with the state’s largest social media community of craft beer fans, Indiana On Tap’s goal is to help its audience better plan their next brewery visit or craft beer purchase. After all, a smarter beer drinker is a better beer drinker.
No Comments