Craft Brewers Running Out of Names

Craft Brewers Running Out of Names

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By Rupert Millar of The Drinks Business

US craft brewers are increasingly finding themselves in legal disputes as the huge variety and volume of craft beers means many are using similar names and designs.

As has been reported frequently over the course of the year, US craft beer is in the middle of a huge surge in growth and there are now 3,200 craft breweries in operation all over the country with another 2,000 in the planning stages.

Yet, as reported by The Salt, all these craft beers means that there are increasingly clashes over names and imagery.

The problem is particularly acute when using beer-themed puns and names such as “Bitter End” or “Hopscotch” exist for beers in all corners of the US.

Candace Moon, a lawyer who has made settling trademark disputes between brewers something of a speciality, told The Salt that it was almost never intentional but: “There are only so many words and names that make sense with beer, so it’s not surprising that many people will come up with the same ideas.”…CLICK HERE TO READ THE FULL STORY ON THEDRINKSBUSINESS.COM


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