16 Apr Ben & Jerry’s to Make Salted Caramel Brownie Brown Ale Beer
Expected to be released in the fall of 2015, the beer will be referred to as “Ben & Jerry’s Salted Caramel Brownie Brown Ale Beer.”
“We’re big fans of New Belgium Brewery, their values, and their fun culture and, of course, their beer,” Ben & Jerry’s senior global marketing manager Jay Curley said in a statement. “We’re excited for the campaign we’ve developed together. When two B Corps collaborate, our fans can expect something both delicious and impactful.”
B Corps, or ‘Beneficial Corporations’ are certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability and transparency. Both companies are certified B Corps and intend for the beer to raise awareness around certain issues that both companies are passionate about, according to a news release.
More details about this one-of-a-kind beer are expected to become available later in the year…until then, you’re stuck with your standard non-ice-cream-flavored beer to get you through the summer.
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