Upland Brewing Company Unveils Courtside Indiana Pale Ale, The First Pacers-Branded Craft Beer

image credit: Upland Brewing Company

BLOOMINGTON (November 21, 2023) – Upland Brewing Company, a craft brewer with brewery and brewpub locations throughout Indiana, announces a new limited edition beer called Courtside Indiana Pale Ale in collaboration with the Indiana Pacers. This is the first-ever Pacers-branded craft beer.

Courtside, a crisp pale ale with a 5.4 percent alcohol by volume (ABV), is now available for purchase at all Upland Brewing Company locations in Indiana, and, pursuant to an agreement between Upland Brewing Company and Levy Restaurants, it is also now available during Pacers games at Gainbridge Fieldhouse. Upland’s goal with Courtside is to become a meaningful addition to game day traditions.

Upland now has IU and Pacers branded beers, but don’t look for a Purdue beer coming out of Bloomington – People’s Brewing in Lafayette has that covered. image credit: Walter and Upland Brewing

“Living in Indiana, basketball is almost as much a part of our identity as craft beer,” said Brent Ducker, Director of Sales and Strategic Accounts at Upland Brewing Company. “Deepening our relationship with the Indiana Pacers by launching Courtside is a natural next step and one we’re thrilled about. We hope it will enhance the already-incredible fan experience for people at Gainbridge Fieldhouse and also appeal to anyone who wants to display their support of the local team and the craft beer industry.”

The Pacers and Upland Brewing Company first took the court together in late 2022 when Upland Brewing Company became an official sponsor of the Indiana Pacers, which included the unveiling of an Upland Brewing Company branded bar, serviced by Levy Restaurants, located on the balcony level of Gainbridge Fieldhouse.

To learn more about Upland Brewing Company, visit https://uplandbeer.com/.

About Upland Brewing Company: Founded in 1998, Upland Brewing Company produces and sells quality craft beer made in Indiana. With three breweries, two brewpubs and four tap house locations throughout Indiana, Upland Brewing Company is the third largest brewer in Indiana, and the producer of the top-selling India pale ale in the state, Dragonfly. Headquartered in Bloomington, Upland Brewing Company utilizes quality ingredients to craft quality, unique brews. To learn more, visit https://uplandbeer.com/ or follow them on Facebook, Twitter, Instagram or LinkedIn.