Maybe we’re a little biased, but we love craft beer in cans. We see it as the future go-to for beer across world. They can go anywhere, get cold in minutes, keep the beer sheltered from light, stack easily for shipping/storing, and won’t shatter if you it drop it. When it came to selecting our own packaging, cans were an easy choice.
CANS ARE BEST FOR UV PROTECTION
There are still many misconceptions surrounding craft beer in cans. In July, Nielsen Research and Brewer’s Association published a survey revealing that consumers associate beer freshness with brown bottles more so than with canned beer. Infact, 47% claimed that they would buy bottled beer for freshness reasons. Only 4% of consumers reported purchasing canned beer for the same reason.
Aluminum cans are much better at preserving beer than brown bottles for a number of reasons. The biggest advantage cans offer is their ability to block light. Everybody has had a skunky beer at least once in their beer drinking careers. When UV rays come in contact with beer there is a real chemical reaction that takes place. This change actually creates some of the same chemicals found in the spray of a skunk which is why it can smell and taste like, well, a skunk.
CANS LEAVE NO TASTE IN BEER
The next common misconception about canned beer is that the aluminum will leach flavors into the beer… CLICK HERE TO READ THE FULL STORY AT THE BREW BUS
