I was drinking at the East Village’s Proletariat with my friend, the noted Syracuse sports blogger John Cassillo, when we coined a term I’d like to think is very useful to suds geeks and novices alike: “troll beers.” You know, those beers that breweries had clearly made not for their customers to enjoy, but rather to troll them, to troll the media, and to troll everyone in the whole damn industry.
Did these breweries even care if anyone drank their troll beer? Probably not, since who had time to drink any of them with our mouths so busy discussing how terrible, gimmicky, and truly ridiculous they all sounded. And look, we’re still talking about them!
From ingredients like bull testicles and lobsters, to bizarre packaging concepts like taxidermied varmints, here we trace the unpredictable, snarky history of troll beers… CLICK HERE TO READ THE FULL STORY AT FIRST WE FEAST
