Getting a new beer on the market isn’t an easy thing to do for brewer. In an interview last week, Goodwood Brewing Co. president Phillip Dearner gave me a bit of color on the challenges involved.
One big question a brewer has to ask themselves is what kind of distributor they want. A large distributor will get its products into more locations, of course.
That sounds good, but it can be a double-edged sword — such distributors often have 40 to 50 craft beers with which your product will have to compete, he said. And a smaller distributor won’t be able to get your beer into as many places.
“The smaller ones aren’t delivering to the Krogers of the world,” Dearner said… CLICK HERE TO READ THE FULL STORY AT LOUISVILLE BUSINESS FIRST
