Why Is Budweiser Still Mocking Craft Beer?

The mocking Super Bowl ad generated a torrent of criticism. But the company hasn’t stopped its curious campaign.

It started in February. During the third quarter of the Super Bowl, Budweiser rolled out a new spot dubbed “Brewed the Hard Way.” Only instead of featuring Clydesdales, puppies or any of the brewer’s marketing typical touch points, this one aimed a cannon at craft brewers.

The ad was roundly criticized online. Craft drinkers took particular glee at the tagline — “Let them sip their pumpkin peach ale. We’ll be brewing us some golden suds” — since Budweiser’s parent company had recently acquired a brewer that made just that sort of beer.)

But everyone expected it was little more than a tempest in a teapot. In the months since, however, Budweiser has seemingly doubled down on its marketing campaign against craft beers… CLICK HERE TO READ THE FULL STORY AT FORTUNE