Upland Revives Vintage Champagne Velvet Lager

Damn right your dad drank it. That slogan belongs to Canadian Club whiskey, but it could just as easily apply to Champagne Velvet, an iconic Indiana lager that was one of the best-selling beers in the region during the 1940s. Originally brewed by Terre Haute Brewing Co., the beer had been out of production since the 1970s. Thanks to Upland, it’s back. Guided by a nearly century-old dusty notebook containing the original brewer’s mash bill recipe, Upland’s brewers have been able to create a modern replica of this pre-Prohibition lager first brewed in the early 1900s.

“There are a lot of craft breweries who think that they invented regionally brewed, flavorful beer. But of course we’re all walking in the footsteps of giants,” says Upland’s president Doug Dayhoff. “With CV, you can step into that footstep. Our grandfathers and great grandfathers would have drank this beer.”…  CLICK HERE TO READ THE FULL STORY AT DRAFT MAGAZINE