Indiana Beard Contest More Than Facial Hair

Just in time for the cool breeze of fall, the inaugural Beards & Brews Championship will heat up a battle of beards, many representing local breweries. The event will be held on from noon to 4 p.m. Nov. 1 in the Eighth Street and Maple Avenue parking lot (behind the Visitor Center alley) in downtown Noblesville.

“One of our objectives is to find new opportunities to showcase the people, places and experiences of Noblesville. As a collaborative effort, this is a great event to pull people from outside our community to downtown,” Spokeswoman Keriann Rich said. “With this event, the goal is to be reoccurring. Everybody’s excited. There is a camaraderie of the different communities doing something together.”

Prior to the Nov. 1 championship, five Central Indiana brewing companies will host a preliminary beard contest at their brewery. Rich said each of these participating breweries will invite interested contenders to participate in their qualifying contest, naming a bearded representative in the following categories: Best of Show, Longest Beard, Thickest Beard and Most Creatively Groomed Beard.

“Everybody uses the same criteria and concept. Each brewery will send four contestants to the championship,” Rich said… CLICK HERE TO READ THE FULL STORY AT CURRENT IN WESTFIELD