18 Oct Craft Beers Land on More IN-Flight Beverage Carts
Craft beer continues to be one of the fastest-growing brew segments in the country, posting annual growth of 17.2 percent by volume in 2013, according to the Brewer’s Association. And with demand steadily climbing higher, smaller-batch suds have found their way to the skies as well.
In the last year, an increasing number of airlines have added regional craft brews to their in-flight offerings, giving passengers a tasty new reason to flag down that beverage cart.
Leading the way is Southwest Airlines, which added New Belgium’s Fat Tire to beverage carts in 2013. While the carrier declined to comment on whether the upgraded brew translated to a bump in in-flight sales, a representative did say that it’s been a hit with passengers. “Introducing Fat Tire to our on-board beverages was a great addition,” Michelle Agnew, a Southwest Airlines spokesperson, told ABC News. “The response has been great and we love having a Colorado-based beer on board for our customers to enjoy.” CLICK HERE TO READ THE FULL STORY AT ABCNEWS.COM
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