11 Jun Ash & Elm Cider Partners with Yelp for Grand Opening
After years of waiting, the owners of Ash & Elm Cider can finally give a definitive answer to the question, “When are you opening?” On Saturday, June 25, Ash & Elm, in partnership with Yelp, will be throwing their grand opening party from 3 p.m. until 8 p.m.
When I originally spoke with Andrea and Aaron Homoya back in April, they had told me June was their target date. Andrea told me, recently, the 25th was a perfect date because it gave them wiggle room in case there were any delays in the tasting room construction or the finishing of their ciders.
The partnership with Yelp came about after Andrea and Aaron were invited to an event earlier this year.
“We went to an event [Yelp] hosted back in late January or early February, called Fire and Ice. They had just heard about us and asked us to attend. In the process of working on that project together, Brittany Smith from Yelp floated the idea of working together on our grand opening.”
Yelp has worked with new businesses in other cities on their grand openings, and Smith’s desire to start the trend in Indianapolis played a big part in this pairing, along with other factors.
“[Yelp] can provide a lot for us that we wouldn’t have to figure out on our own, such as having someone at the door checking RSVPs, passing out sample glasses, and things like that,” said Andrea. “It helps with crowd control.”
To attend the grand opening, you will need to RSVP on Yelp’s Ash & Elm event page. Yelp will also have iPads available at the door for you to complete the RSVP form.
With your RSVP, you will receive a sample glass and two free samples. Ash & Elm will have four ciders available for sampling—semi-dry, dry, hopped, and Grapefruit Ginger—and you will be able to purchase 12 oz. pours for $5.
Along with the cider, Andrea told me they plan to have bar snacks available and are working to get food trucks at the event. Aaron will also be giving tours of the production facility every 30 to 60 minutes.
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