By Joseph S. Pete of NWI Times
Most days, Joey Potts works from home.
The creative director for 18th Street Brewery, one of Northwest Indiana’s hippest craft breweries, is responsible for building the brand.
That means every morning, he logs into 18th Street’s official Facebook, Twitter, Tumblr and Instagram accounts to tell fans about what the brewers are up to, what’s on tap and what special events are coming up. He updates the brewery’s website with photos it sends him, such as what the chef there has been cooking. He tries to quickly share whatever else the brewery is up to.
Potts, a visual artist and former gallery owner, comes from his Chicago home to Gary’s Miller Beach neighborhood once or twice a week to help out at the brewery, such as washing dishes or cleaning the restrooms.
They don’t let him tend bar anymore. By his own admission, he’s not very good behind the bar.
But he’s very skilled at social media, marketing, merchandising, drawing logos and creating label art that makes 18th Street’s bottles and cans stand out on the shelves, which is what he’s busy doing most of the time. The labels he’s drawn cover a wide range of styles. Examples include the heavy metal-influenced Sinister Imperial India Pale Ale labels to the playfully surreal Foreman Robust Porter, to the clean, wine bottle-like design of the Sour Note Gose beer… CLICK HERE TO READ THE FULL STORY AT NWI TIMES
Most days, Joey Potts works from home.
The creative director for 18th Street Brewery, one of Northwest Indiana’s hippest craft breweries, is responsible for building the brand.
That means every morning, he logs into 18th Street’s official Facebook, Twitter, Tumblr and Instagram accounts to tell fans about what the brewers are up to, what’s on tap and what special events are coming up. He updates the brewery’s website with photos it sends him, such as what the chef there has been cooking. He tries to quickly share whatever else the brewery is up to.
Potts, a visual artist and former gallery owner, comes from his Chicago home to Gary’s Miller Beach neighborhood once or twice a week to help out at the brewery, such as washing dishes or cleaning the restrooms.
They don’t let him tend bar anymore. By his own admission, he’s not very good behind the bar.
But he’s very skilled at social media, marketing, merchandising, drawing logos and creating label art that makes 18th Street’s bottles and cans stand out on the shelves, which is what he’s busy doing most of the time. The labels he’s drawn cover a wide range of styles. Examples include the heavy metal-influenced Sinister Imperial India Pale Ale labels to the playfully surreal Foreman Robust Porter, to the clean, wine bottle-like design of the Sour Note Gose beer… CLICK HERE TO READ THE FULL STORY AT NWI TIMES
