International interest in American craft beer is surging, according to new data from the Brewers Association.
In a press statement, the BA – which represents the interests of small and independent U.S. craft brewers – said American craft beer exports grew 35.7 percent in 2014, to more than 383,000 barrels and a retail value of nearly $100 million.
“Beer drinkers internationally are embracing the innovation and flavors offered by American craft brewers,” Bob Pease, Brewers Association CEO said in a press statement. “The Brewers Association is pleased to assist our members with increasing their access to markets abroad.”
In its report, the BA highlighted markets like Canada, Japan and Brazil, which grew 32.3 percent, 31.7 percent and 63.9 percent, respectively, in 2014. Canada, the largest export market for U.S. craft beer, accounted for 53 percent of all shipments in 2014. Another 12 percent of all exported craft beer was shipped to Sweden, the BA said.
“The BA has over 2,500 members right now and, in addition to all of these events and programs and driving awareness in D.C., the BA has a great focus on its Export Development Program (EDP),” said Rob Tod, the founder of Allagash Brewing.
The EDP assists nearly 100 member-participants with access to global markets and generates exposure for American craft beer at international trade shows, festivals, competitions and seminars, said Mark Snyder, the program manager.
The program, which launched in 2004, is funded through a combination of organization funds, participant dues – which ranges between $500 and $1,195 annually, depending upon barrelage – and $600,000 of grants from the United States Department of Agriculture’s “Market Access Program.” CLICK HERE TO READ THE FULL STORY AT BREWBOUND
