“The goal all along was to make Indiana On Tap’s home page a true destination site for our Hoosier craft beer audience with a special focus on the mobile experience,” said Justin Knepp, Founder and Chief Content Officer. ”Now, our website visitors can navigate to our homepage multiple times per day to EASILY see all the breaking news and editorials they’ve come to depend on and love. We also wanted our homepage to become a better launch pad to all of the other great areas to our site, including our brewery profiles and our state brewery map.”
Knepp and his team also removed and reorganized several elements of their home page to create a “more streamlined and efficient” experience for their readers. One of those changes involved removing their social media feeds from their homepage–something they felt was redundant since the majority of their social media engagement was happening on their social media pages directly.
“Our commitment has been and always will be to our visitors and our readers,” noted Adam Schick, Indiana On Tap’s Managing Editor. “We realize it’s more than just creating and curating great content for our audience–we also need to make sure we’re making it as easy as possible for them to access and consume.”
Indiana On Tap insists there’s many more great things coming soon–and not just to their website. They will be launching a new statewide membership program in the Spring that will incentivize Indiana craft beer enthusiasts to visit and be introduced to the majority of the state’s breweries and top craft beer bars. They also have plans to introduce a first-of-its-kind monthly tasting event that will bring together their fans along with in-state and out-of-state craft beer traders.
For a company that has grown so significantly in just their first 18 months of operation, they understand that to meet the needs of Indiana’s growing and evolving craft beer community, they’ll need to grow and evolve themselves.
About Indiana On Tap
Founded in late 2013, Indiana On Tap, LLC (www.IndianaOnTap.com) is Indiana’s largest and premier resource for Indiana craft beer news, events and information. Through the publication of breaking news, editorials and brewery profiles, along with the state’s largest social media community of craft beer fans, Indiana On Tap’s goal is to help its audience better plan their next brewery visit or craft beer purchase. After all, a smarter beer drinker is a better beer drinker.
