Hoosier Brewing Co. Opens Pop-Up Beer Garden at Circle Center Mall for Holidays

For Immediate Release:

December 14, 2018 – The Hoosier Brewing Co. has constructed a ‘popup’ beer garden at the Circle Center Mall in Indianapolis, Indiana during the holidays as a craft beer promotional opportunity. Patrons can sample and purchase beer while they dine in the food court. Hoosier Brewing Co. President Mike Rincker states, “The Circle Center Mall attracts a large number of out of state visitors, and this allows the Hoosier Brewing Co. brand to have exposure beyond the state borders. We are hoping that folks will purchase a draft or canned beer and relax while their companions continue to shop”.

The popup location will remain during the holiday season. Hoosier Brewing Co. CEO Brian Nentrup states, “We are considering this opportunity as a trial for future mini-beer gardens placed in shopping malls. It allows us to promote the brand to a large volume of people at once, as well as allowing those who have not tried our beer to grab a pint or take home packaged product”.

Hoosier Brewing Co. has started construction on a new brewery location as well as an artisan distillery at the old ‘Blind Pig’ building located at 147 S. Madison Ave, Greenwood. The company is planning on a late spring opening in 2019. They are currently distributing beer across central Indiana at a variety of locations such as Bid Red Liquors and Cork Liquors.

The Circle Center Mall is located at 49 W Maryland St, Indianapolis, IN 46204. For more information, please contact hoobrew@gmail.com