10 Sep Anheuser-Busch to Acquire SpikedSeltzer
Anheuser-Busch InBev announced it would acquire fast-growing hard seltzer producer Boathouse Beverage LLC., which makes and markets the SpikedSeltzer brand.
SpikedSeltzer will join A-B’s rapidly expanding “High End” division, which already includes eight U.S. craft breweries — Goose Island, Blue Point Brewing, 10 Barrel Brewing, Elysian Brewing, Golden Road Brewing, Four Peaks Brewing, Breckenridge Brewery and Devils Backbone — as well as the Stella Artois and Shock Top brands. The High End also owns a stake in Michigan’s Virtue Cider.
A final acquisition price was not disclosed, but Boathouse co-founders Nick Shields and Dave Holmes described the deal as a 100 percent equity purchase.
“We are fully partnered with The High End at this point and we intend to stick around and lead this brand with the help of The High End into the future,” Shields told Brewbound. Shields comes from a brewing family: his grandfather was T.C. Haffenreffer, Jr., who was the last brewer to own the Jamaica Plain, Mass. brewery that Boston Brewing Company famously took over in the 1990s. He had worked for several beer and beverage companies before starting Boathouse….CLICK HERE TO READ THE FULL STORY AT BREWBOUND.COM
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