You’ll find a lot of craft beer lovers lining up early on Black Friday – only these lines won’t have anything to do withdiscount TVs or cheap video games.
The day after Thanksgiving is when Goose Island releases its line of Bourbon County Barrel Stouts – an ‘event’ moment in the beer world that’s so anticipated it erases the often-antagonistic lines between the craft and macro brewing worlds.
The story of BCBS goes back to 1992, when founder Tom Hall and brewmaster Greg Hall decided they wanted to do something special for batch 1,000 at the company’s brewpub.
Earlier that year, Greg had attended a beer/spirits dinner and found himself next to Jim Beam’s Booker Noe – the man who had revitalized the bourbon business… CONTINUE READING AT FORTUNE.COM
