A couple of weeks ago, this article was posted by well respected beer blogger Ben Johnson. The gist of the article is that Labatt are planning on marketing Shock Top as a craft beer to unsuspecting beer drinkers.
Now, the general tone of the article is the disgust that a macro-brewer would have the audacity to try to fool beer drinkers into drinking something that they ordinarily wouldn’t and also to try and pass it off as “craft.” The cost at which they are implementing this scheme is beyond astonishing — and something that craft brewers could only look at with disgust.
It’s shady tactics for sure, but what I can’t understand is how this has come as a shock(top) to anyone? CLICK HERE TO READ THE FULL STORY AT RAREREPUBLIC.COM
