This infographic published by the Wall Street Journal shows the stark change in tastes among American beer drinkers in recent years with craft beer successfully elbowing its way into a market previously dominated by big brands such as Budweiser.
After 10 years, 2013 marks a turning point with craft beer shipments edging above those of Budweiser for the first time, as Budweiser volumes continue to drop. Even more alarming for Budweiser, is that according to its parent company AB InBev, 44% of 21 to 27-year-olds have never even tried a Budweiser.
Despite maintaining its place as the third-most popular brand in America andfourth biggest beer brand in the world, Budweiser, along with other big beer brands, is facing continued competition from craft beer in the US which is hugely popular with millennials.
US craft beer brewers saw an 18% increase to production volumes in the run up to July 2014, compared to the same six-month period in 2013.
Data released by the Brewers Association (BA), the trade that represents the majority of US craft breweries, shows that the size of the craft market in the country has more than doubled in just four years…CLICK HERE TO READ THE FULL STORY AT THEDRINKSBUSINESS.COM
