Red Bull Wants To Rename An Ashburn Brewery, Because An Ox Looks Like A Bull

Above is the famous logo of Red Bull, the Austrian energy-drink giant. Besides adorning millions of cans, the red bulls adorn race cars, soccer jerseys, airplanes, extreme sports events and even a record label.

Also above is the logo of the Old Ox Brewery, an Ashburn operation that opened in June 2014, and can be found on tap in bars throughout Northern Virginia. The brewery plans to produce a relatively modest 2,500 barrels in its first year.

While there’s nothing in either logo to suggest the brands are related, Red Bull wants to make sure, and they want to make the brewery change its name.

Ten months ago, before Old Ox had created its first batch of beer, its owners received a letter from lawyers representing Red Bull GmbH, notifying them that Red Bull objected to their trademark application for the brewery name and logo, which at the time was a script design of a bull’s face. They also objected to the slogan the brewery was using, which was “No Bull Beer.”

“We felt it was a series of issues that could be taken care of on an informal basis,” says Graham Burns, Old Ox’s chief financial offer. “We’re willing to do certain things. We’ve promised we won’t make energy drinks. If there’s a specific shade of red they want us to stay away from, let us know.”   CLICK HERE TO READ THE FULL STORY AT THE WASHINGTON POST