New Kentucky Law Forces Rhinegeist to Sell Distribution Rights

After eight months of self-distributing its products, a change in Kentucky law has forced a Cincinnati, OH-based beer company to find a local wholesaler.

While Rhinegeist Brewery-owned Riverghost Distributing won’t be getting out of the wholesaling business altogether, it has sold the distribution rights to its parent company’s fast-growing beer brand to rival Heidelberg Distributing.

Calling the Kentucky side of the Ohio River an up-and-coming market for wine and craft spirits, Riverghost will continue to distribute those products, something that is allowed under the new law, which bars brewers from owning a beer distributorship.

“Kentucky is one of those markets where craft and artisanal consumption is about to gear up,” said Goulding. “We still see an opportunity that exists for Riverghost, representing some brands that aren’t currently in the state.”… CLICK HERE TO READ THE FULL STORY AT BREWBOUND