National Beer News: MOOseHEAD to Open Small-Batch Brewery in New Brunswick; New Girly Craft Beers Aim to Appeal to Ladies

A growing demand for variety in the beer market has prompted a major Canadian brewing company to think small.

Moosehead Breweries announced plans Wednesday for a small-batch brewery to be built in the uptown area of Saint John, N.B., separate from its large brewery on the west side of the city.

“We see this new brewery as a way to express and explore our passion for beer,” said Moosehead president Andrew Oland.

“When we looked at how we wanted to more aggressively grow our brands, we knew we had to come to the market with more innovation. In order to do that, we were going to have to do it one way or another with smaller batch sizes.”
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Listen up, ladies! There’s a revolutionary new product that’s coming our way, made exclusively for us women folk: Beer!

Maybe you’ve heard of it? 
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Though women already account for the consumption of about 32 percent of craft beer (with nearly half of those between the ages of 21 and 34), the industry would apparently like to increase that number by introducing more alcoholic bevies that specifically cater to a more feminine audience. And that means more beers named after shoes and fuzzy baby animals that have loopy logos and lots of pink. 

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