20 Apr Monarch Beverage Co. to Distribute Sun King’s Fresh Local Beer in Marion County
For Immediate Release:
Indianapolis (April 20, 2017) – Sun King Brewery, one of the leaders of the craft beer movement in Indiana, is excited to announce that Monarch/World Class Beer will begin distributing its Fresh•Local•Beer throughout Marion County starting May 1, 2017.
Monarch/World Class Beer, Indiana’s largest distributor of beer and wine, will help expand the distribution of Sun King’s extensive variety of Fresh•Local•Beer on tap and in cans at hundreds of bars, restaurants, liquor and grocery stores throughout Indianapolis. The change comes just in time for summer and the release of Sun King’s newest beers like Pachanga, a Mexican-style lager with a crisp malt flavor, perfect for hot days in the summer sun. Pachanga is available in 6-packs of 12-ounce cans at Indiana grocery and liquor stores, as well as on draft at select bars and restaurants throughout Indiana.
“As the industry continues to change and demand for our Fresh•Local•Beer continues to grow, we’ve decided to focus more on what we do best – brewing quality, flavorful beer that is unique to Indiana,” said Clay Robinson, co-owner of Sun King Brewery. “To do so, we’ll no longer self- distribute and instead, we’ll unify our sales and distribution strategy by working more closely with Monarch/World Class Beer, which has been distributing our beer to retail accounts throughout most of Indiana since November 2015.”
As part of Sun King’s commitment to sharing its success by supporting and servicing community partners, Sun King will continue to self-distribute beer to non-profits and community organization for events and fundraisers statewide.
“We’re extremely excited to continue to partner with Sun King,” said John Xenos, general manager at Monarch Beverage. “Sun King is not only an exceptional Indiana brewery with great beer, it’s also a Hoosier company that, like Monarch Beverage, believes in giving back to the local communities that it serves. We look forward to extending our relationship with Sun King in Marion County and expanding availability, so more Indianapolis residents can enjoy their locally-crafted beer.”
About Sun King Brewery
Sun King Brewing Company is the brainchild of Dave Colt and Clay Robinson. With the help of family and friends – Omar Robinson, Andy Fagg and Steve Koers – the first keg of Sun King beer rolled out the door for delivery in July 2009. Now available on tap and in cans statewide, Sun King has grown into a leader in the craft brewing movement in Indiana. Sun King’s brewers handcraft flagship, seasonal and specialty beers that have been rewarded with multiple medals at the Indiana Brewers Cup, the Great American Beer Festival and World Beer Cup competitions, and the brewery donates to hundreds of community organizations throughout Indiana. Visit www.sunkingbrewing.com for more information. Sun King Brewery is also on Facebook, Twitter and Instagram.
About Monarch Beverage Company
Monarch Beverage, founded in 1947, is Indiana’s largest distributor of beer and wine. Each day, Monarch trucks transport some 64,000 cases of beer and wine from the Indianapolis distribution center to more than 7,000 Hoosier retail accounts. Guiding these activities is a singular mission statement and set of principles created by employees. For more information, please visit www.monarch-beverage.com.