Silicon Valley Startup Aims to Disrupt Alcohol Distribution
A new Silicon Valley-based alcohol distribution company is hoping to disrupt the three-tier system by offering small-batch beer, wine and spirits producers a more cost-effective route to market and contracts void of strict franchise provisions.
Liberation Distribution, which is based in in San Jose, California and was founded by Cheryl Durzy, a 20-year wine industry veteran, officially launched earlier this month when it made its first sale to a Willow Glen sports bar called Over Under.
Calling itself a “web-based distribution platform,” Liberation Distribution helps alcohol beverage makers secure placements at on- and off-premise retail locations, promises to accept lower margins, and guarantees that it will not enforce franchise laws that would ordinarily lock producers into nearly unbreakable lifetime contracts.
So how are they doing it? CLICK HERE TO READ THE FULL STORY AT BREWBOUND.COM