Gen Con and Sun King Brewing Renew Partnership for Third Year 

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Open Air Beer Garden to Return to Georgia Street

FOR IMMEDIATE RELEASE

INDIANAPOLIS - May 7, 2014 – Gen Con, North America’s largest and longest-running gaming convention, and Sun King Brewing, an award-winning Indianapolis-based brewery, have announced an agreement to extend their partnership through 2014. As part of this agreement, Sun King will become a Promotional Sponsor of Gen Con 2014, create and sell the Official Beer for the convention, hold an Official Beer Tapping Party on August 13, and operate an Official Gen Con Beer Garden on Georgia St., outside the Indiana Convention Center. Fans once again will select the name of the 2014 beer, prior to the convention. In past years, fan-named beers have included Ale of Destiny (2012) and Flagon Slayer (2013).

“Since our first partnership with Sun King Brewing in 2012, they have demonstrated tremendous passion, expertise, and support for our convention,” said Gen Con Vice President Scott Elliott. “In 2013, Gen Con’s attendees came to Indianapolis from all 50 states and 32 countries. The Beer Garden has become another terrific destination and gathering place for this growing global Gen Con community.”

In addition to the beer-related activities on Georgia St., live music, entertainment, and some of Indy’s best food trucks will participate on-site to celebrate. The Official Beer, to be named soon by the Gen Con fans, also will be sold at many participating bars and restaurants throughout central Indiana during the convention.

“After three years of working closely with Gen Con, Sun King is excited to ‘Level Up’ our partnership,” said Clay Robinson, owner/co-founder of Sun King Brewing. “In 2014, Sun King will offer extended Beer Garden hours on Georgia St., with a portion of every pint sold going towards Gleaners Food Bank. Head Brewer Dave Colt has been consternating a grand design for a beer recipe that will increase tactical stategory.”

Gen Con badges are currently on-sale at gencon.com with Pre-Registration ending on June 30, 2014.

Gen Con LLC Media Contact

Stacia Kirby, 206.363.1492, stacia@speakeasy.net

About Gen Con

Gen Con LLC produces the largest consumer hobby, fantasy, science fiction and adventure game convention in North America, Gen Con,The Best Four Days In Gaming!™. Weekend turnstile attendance of 159,364 and unique attendance of 49,058 grew the convention approximately 20% from 2012’s previous record of 41,000+ unique attendees. Acquired in 2002 by former CEO and founder of Wizards of the Coast Peter Adkison, the company is headquartered in Seattle, Washington. For more information, visit gencon.com.

About Sun King Brewing Company

Sun King Brewing Company is the brainchild of Dave Colt and Clay Robinson. With the help of family and friends – Omar Robinson, Andy Fagg and Steve Koers – the first keg of Sun King beer rolled out the door for delivery in July 2009. Now available on tap and in cans at hundreds of locations around central Indiana, Sun King has grown into the second-largest beer brewer in the state of Indiana. The company’s commitment to handcrafted seasonal and specialty beers has been rewarded with multiple medals at the Indiana Brewers Cup, Great American Beer Festival and World Beer Cup competitions. Visit www.sunkingbrewing.com for more information orcontactmedia@sunkingbrewing.com.


 
 

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